Inspiration meets education in this series of product demos created to show merchants how to make the most of Pinterest.
Pinterest is a playground where everyone can discover, create, explore and try new things while crafting a life they love. We were asked to capture this spirit in a series of tactical product demos that would live on Pinterest's Help Center and social channels.
We set out to breathe new life into notoriously dry territory by reflecting feelings of optimism, possibility and play. Building on Pinterest's amorphic and abstract illustration language we illuminated the scripts story first — reserving simplified versions of product UI for key moments.
The animation treatment echos the imperfect and irregular quality of the visuals. Combining both staccato and fluid keyframes added character to the illustrative sequences while keeping the UI interactions nice and smooth.