• Faire


We partnered with Faire to amplify their branding and communicate the exciting vision they have for the future of Main Street.

Faire is an online marketplace that empowers small retailers and artisans to bring their economies back to life by taking the risk out of retail. We loved the idea of celebrating passionate makers at the heart of local economies.

Oddfellows worked closely with Faire to augment their existing brand strategy, craft a new illustration system, and define a voice that would resonate with the communities they aim to empower.

Final Frames

Visual Development

Client: Faire
Directed by: oddfellows
Creative Direction: Jarratt Moody
Executive Producer: Erica Kelly
Producers: Kaitlyn Mahoney, Jen Szeto
Design: Yuki Yamada
Animation: Jon Riedell, Tony Holz, Tyler Morgan, Robin Desnoue, Romain Loubersanes, Louis Weslowsky, Steve Savalle, Jakob Scott
Music & Sound: Ambrose Yu