Concrete Genie follows the heartwarming journey of a bullied teen named Ash, who escapes his troubles by bringing his colorful imagination to life in his sketchbook.
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Made with love from the comfort of our homes during the Covid-19 pandemic this dynamic and joyful spot for Pandora reminds us just how great the indoors can be. The project came together quickly — ready for delivery across social, digital display and email channels as well as on Pandora’s own platforms. A team of design and animation wizards built the piece in square, horizontal and vertical formats simultaneously to deliver a suite of content in short order.
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Nike approached oddfellows to develop a living, modular motion system that could accommodate a multitude of expressions, from web films to environmental animation to social content.
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