A content agency that solves business problems through the heart and deeply understands the power of feeling to create brand experiences that resonate.
The Last of Us
In anticipation of The Last of Us II, we were asked to create a compelling animated short depicting the main characters Joel and Ellie as they retell their dramatic story chronicled in the original game. This emotional “Previously On” would be engaging for both newcomers and loyal fans — a twenty minute short film that brings the masses up to speed on the story of The Last of Us. Highlighting the drama, tone, and strength of the characters and story, the film would serve as a strong bridge to The Last of Us Part II.
Google engaged oddfellows to create a cohesive brand experience for Room 98. This included not only developing the language for the space, but also creating a set of marketing materials for their launch - including invitations, a booklet, website, wooden lapel pins, and branded merchandise.