• Prego


Prego approached us looking to bring their most exciting user testimonials to life.

The world of online reviews is a nebulous, sometimes scary, yet always entertaining treasure trove of user generated information. Working alongside the amazing team at Leo Burnett, we dove into this spicy pot of marinara to select five inspiring stories from Prego’s eclectic fandom.

We then mixed together a jar full of humor, a quirky cast of characters, and a dash of stop motion animation to create these five memorable spots.

Final Frames

Visual Development

Client: Prego
Directed by: oddfellows
Executive Creative Direction: Chris Kelly
Executive Producer: Erica Kelly
Creative Direction: Fabian Molina
Producer: Dennis Samatulski, Jen Szeto, Solana Braun
Design: Joyce Liu
Animation: Khylin Woodrow, Arthur Metcalf, Alex Bernas, Fabian Molina
Photography: Leah Verway
Photo Assistant: Patrick Wheaton
Food Styling: Jennifer Jans, Samantha Bakall
Stop Motion: Dan Ackerman, Vernon "V" Viniguerra
Music & Sound: Common Objects