Oddfellows was given the opportunity to create an opening title sequence and visual identity for a new creative series called - Adobe Live
Adobe Live features top creatives as they share their process on real projects and engage with the community in real time. Our goal was to create an energetic sequence that would capture the wide range of creative programming on the channel and be flexible enough to live evergreen as the community grows.
Embracing the "Creative Suite" we created a visual quilt — screen design, graphic design, illustration, photography and motion design all living happily together. Using recognizable colors from the core Adobe products we exposed each discipline. Connected motion and match cuts drive the sequence. While super sneaky, super nerdy Adobe Easter eggs keep the community coming back for more.
