• Adobe

Daily Creative Challenge

Adobe was in need of an opening video for their Daily Creative Challenge series on Youtube, in which viewers learn the ropes of the Adobe tools, share their work, and get personal help from experts.

We dreamed of a mystical group of trainees who develop their digital skills through feats of holistic well being. A transcendent meditation unlocks spectrums of color, a mindful breath smooths a bezier curve, and a sun salutation allows transcendence to surprising new dimensions.

Our spandex clad hero's deftly maneuver through formidable creative challenges before crossing the threshold into enlightened Adobe mastery.

Final Frames

Visual Development

Client: Adobe
Directed by: oddfellows
Executive Creative Direction: Colin Trenter
Executive Producer: Erica Kelly
Creative Direction: Jarratt Moody
Producer: Solana Braun
Design: Joyce Lui, Nick Iluzada
Animation: Jon Riedell, Robin Desnoue,
Yino Huan, Connie Chan, Ariel Costa, Steve Savalle
Music & Sound: CypherAudio