Touchy-feely and material-rich this product journey highlights key features and benefits of Spotify Premium.
Inspired by the visceral and synesthetic role audio plays in our lives we set out to create a film that weaves product features and benefits together with a narrative that clearly articulates why signing up for Spotify Premium is a no-brainer.
We deconstructed and reimagined the user interface, applying oddly satisfying textures and materials to familiar product features. The animation embraces musicality—movement and transitions that are snappy, squishy, responsive, and surprising. And like everything else in life, music brings all the pieces together. The chef's kiss is the deeply resonant, celestial-pop of Zelig Sound.