• Asana


Timeline is the easiest way to see, share, and adapt your projects from start to finish. It’s project management reimagined for the way teams actually work.

Asana is building a project management ecosystem that is visual, democratic, and works for all team members, not just traditional project managers. Oddfellows set out to capture this vision in an animated film. We wanted to celebrate the launch of Timeline in a way that is approachable, empowering, a bit quirky and easily shareable.

We set our story on the Timeline itself, and follow the familiar cast of Asana characters as they work towards the launch of something big. We show just how adaptable Timeline can be as the team builds, breaks assembles and reassembles their project.

Final Frames

Visual Development

To allow character performances to be as dynamic as possible we developed a volumetric evolution of the hallmark character set originally created by the Asana Design Team.

Client: Asana
Directed by: oddfellows
Creative Direction: Chris Kelly
Executive Producer: Erica Kelly
Producer: Dennis Samatulski
Art Direction: Jay Quercia
Story: Tyler Sharkey
Design: Jay Quercia, Yuki Yamada, Sarah Beth Morgan
Animation: Khylin Woodrow, Kavan Magsoodi, Tyler Morgan, Melissa Farina, Jay Quercia, Barbara Benas, Mattias Breitholtz, Sitji Chou, Tyler Morgan, Chris Kelly, Steven Savalle, Wei-shen Wang
Music & Sound: Sono Sanctus