Benchmark is a state of the art bouldering gym fostering positive progression in a beautifully designed space.
We worked closely with Benchmark to build their brand identity from the ground up. This included establishing a set of core values and a brand strategy together with our close collaborators Inside.company.
With a foundational strategy in place, we crafted a cohesive visual identity including a logo mark, website, touch points, spatial design and branded merchandise. This overarching visual experience creates a serene sense of space more rooted in the natural world.