• Google for Startups

Women Founders

An animated series showcasing women founders from around the world. In their own voice, they share their startup journey and how Google for Startups is helping them along the way.

Google for Startups prioritizes and supports women founders all over the world and is consistently working towards supporting them and their work through connections to the right best practices, products and people.

Together with the GFS team we saw this project as an opportunity to foster an inclusive and collaborative creative process. Reflecting the spirit of the series we brought these stories to life by assembling a predominately women-led team of designers, illustrators, animators and producers.

Final Frames

Visual Development

Client: Google for Startups
Directed by: Oddfellows
Executive Creative Direction: Chris Kelly
Executive Producer: Erica Kelly
Creative Direction: Fabian Molina
Producer: Kaitlyn Mahoney
Art Direction: Audrey Lee
Design: Leila Courtillon, Christy Lundy, Joyce Liu, Esther Moon, Caroline Choi, Alisha Liu
Animation Direction: Nicole Stafford
Animation: Khylin Woodrow, Jasper Hilgers, Olivia Blanc, Rachel Reid, Lauren Tom, Janelle Feng, Tony Holz, Katherine Pryor
Music & Sound: Ana Roman