Airbnb asked us to create a social video as part of Superhost Week, a campaign celebrating top hosts from around the world.
Initially scoped to be a type driven piece, our experience in social campaigns ultimately drove us to a more illustrative direction. Airbnb brings people together through an ever expanding network of trust. We wanted to visualize this network with overviews of towns and countries, but also show the intimacy of an Airbnb stay with cozy domestic details and relatable characters.
We couldn't be happier with the campaigns success and we hope it makes Superhosts around the world feel proud of their accomplishments.