• Number Zero


An elegant brand system that captures the spirit of Iroh - the world’s first IPFS implementation to leave Alpha.

Iroh represents a distributed web infrastructure meticulously engineered to distribute workloads across devices, resulting in decreased traffic and enhanced cost efficiency for interconnected systems. It offers practical open-source tools supported by tangible real-world outcomes. Our challenge was to develop a brand that looks past the dogma of web3 and evangelizes Iroh’s commitment — to unlock the promise of a distributed web.

Our team crafted an authentic voice and refined visual identity that grounds Iroh as a team of dedicated engineers tackling one of the most critical challenges facing the internet today. All with the shared belief that tomorrow’s ambitions are achieved through today’s hard work.

Brand Visuals


Visual Development

Client: Number Zero
Directed by: Oddfellows
Executive Creative Direction: Colin Trenter
Executive Producer: Erica Kelly
Creative Direction: Jarratt Moody
Producer: Kaitlyn Mahoney, Ashley Carey
Strategy & Copy: Matthew Atkatz
Art Direction: Yuki Yamada
Logo Design: Yuki Yamada
Website Design : Lisa Mishima
3D Design : Jordi Pages, Jean-Michel Verbeeck