A dynamic trip into the vivid imagination of Blue the Great - from initial spark of inspiration to the completion of eBay’s first ever sneaker shrine.
Disparate subcultures find commonality in sneaker culture. It’s unique in the sense that it embeds fashion, music, science, sports performance, storytelling, marketing, fashion and trends all into one item.
As the internet’s largest person-to-person seller, eBay has been the go to for sneakerhead's to trade authentic, exclusive and rare kicks for over two decades. Inspired by the expressive and deeply nostalgic role sneakers play in our lives we set out to create a series of films unveiling eBay's first ever sneaker shrine that literally holds up sneakerhead's most coveted kicks.
Our vibrant journey centers around the intangible act of creation - Blue’s most famed characters act as antagonists and confidants in this respect adding a dose of mischief and a helping hand along the way. Our cast of characters is expertly brought to life through an eclectic mix of traditional animation, surrealist imagery and mind bending camera moves. To keep with the playful and frenetic energy of the world our music embodies an experimentation of tempos and styles. The end result is a lush soundscape which leads to an appropriately climatic reveal of the sneaker shrine itself.
