• Adobe

Foundations – Color

Multifaceted design-mind and Pentagram partner, Eddie Opara sheds light on color and helps unlock the power of the rainbow.

Adobe Foundations is an animated series from Adobe that explores the fundamental principles of art and design. Part education, part inspiration, each segment is voiced by a luminary in the field and provides highly relevant advice for hobbyists and working creatives alike.

Our challenge was to create a consistent storytelling approach and wrap it in an aesthetic unique to each topic while feeling like part of a cohesive series. In this second segment "On Color," we explored the emotional side of color along with its theory and application in design.

Final Frames

Visual Development

Credits
Client: Adobe
Directed by: Oddfellows
Executive Creative Direction: Chris Kelly
Executive Producer: Erica Kelly
Creative Direction: Jarratt Moody
Producer: Kaitlyn Mahoney
Art Direction: Ben Hill
Script Editor: Adrian Rojas Elliot
Design: Yuki Yamada, Ben Hill, Fede Reano
Animation: Jakob Scott, Mathijs Luijten, Romain Loubersanes, Jasper Hilgers, Manu Correa Soto, Tony Holz
Music & Sound: Antfood