In collaboration with the talented Brand Studio team at Google, we took on the challenge of creating an interactive ‘super doodle’ to celebrate 25 years of iconic moments in search. Our goal was to craft a playful and immersive experience that highlights the pivotal searches, trends, and cultural moments that have defined the past quarter-century.
An immersive, playable canvas that transforms search trends into art
Google’s Most Searched Playground was conceived under the conditions of ambitious play and creativity. From concept to execution, our team of 30+ creatives filled the playground with thousands of unique, hand-drawn characters and hidden surprises. The ultimate Easter egg was a Taylor Swift treasure hunt, where clues from her 10 musical eras led fans to an exclusive website. Over 24.3 million users worldwide spent more than 1 million hours exploring 85 million trends. This immersive, playable canvas stands as one of Google’s most successful brand activations to date.
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Client
Directed by
- Oddfellows
Executive Creative Direction
- Colin Trenter
Executive Producer
- Erica Kelly
Creative Direction
- Jarratt Moody
Producer
- Lisa Edwards
Art Direction
- Tim Peacock
- Jay Quercia
Design
- Caroline Choi
- Amy Sun
- Pete McDonald
- Colin Bigelow
- Jordan Cheung
- Jiaqi Wang
- Kevin Kim
- Camily Tsai
- Megan Pelto
- Jackie Ferrentino
- Lina Yu
- Esther Moon
- Jorge Artola
- Yuki Yamada
- Loris Alessandria
- Joyce Liu
Animation
- Jasper Hilgers
- Eli Ayres
- Mélina Poiré
- Pablo Cuello
- Alex Lund
