Refinery29
Refinery29’s 29Rooms is an immersive art and fashion funhouse—a vibrant collision of creativity, culture, and self-expression. To build excitement for the event, Refinery29 engaged Oddfellows to craft an animated promo and large-scale venue murals, extending the spirit of 29Rooms beyond its walls.
An explosion of creativity before you even step inside.
To bring 29Rooms to life, we crafted an animated promo bursting with vibrant color, fluid motion, and dreamlike transformations—mirroring the event’s interactive installations. That same bold energy carried over into a large-scale mural, wrapping the venue in an aesthetic as playful and immersive as the experience inside. The result was a seamless blend of motion, illustration, and physical space, setting the stage for 29Rooms as a boundary-blurring collision of art, fashion, and culture.
Client
- Refinery29
Directed by
- Oddfellows
Executive Creative Direction
- Colin Trenter
Executive Producer
- TJ Kearney
Creative Direction
- Jay Quercia
Producer
- Jen Szeto
Design
- Jay Quercia
- Kenesha Sneed
Animation
- Josh Parker
- Ben Ommundson
- Anne-Lou Erambert
- Jordan Scott
- Kavan Magsoodi
- Khylin Woodrow
Music & Sound
- Marmoset
- Sanctus
