Oddfellows
In an industry where creativity meets constant change, we at Oddfellows have embarked on an exciting journey to redefine our brand with a fresh look and a renewed focus on what makes us unique. This latest rebrand goes beyond aesthetics, representing our commitment to innovation, artistry, and impact in the ever-evolving worlds of design, motion, and creative storytelling.
Beyond just looks: a symbol of commitment
Our rebrand is more than a visual upgrade – it’s a renewed promise. The refreshed Oddfellows identity is a testament to our dedication to storytelling and artistic integrity, grounded in values that align with today’s audiences and technologies. This rebrand is for those who, like us, believe creativity should inspire, transform, and connect people on a deeper level. After 13 years in the business, we’ve set our sights on the next 13 years of Oddfellows magic to come.
Oddfellows has always been about creating lasting impressions and narratives that resonate. We’re proud to introduce ourselves anew as “Builders of Moving Experiences.” With this positioning, we aim to craft moments that do more than grab attention; they invite audiences into immersive, rich emotional, and ultimately, unforgettable experiences.
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Client
- Oddfellows
Directed by
- Oddfellows
Executive Creative Direction
- Colin Trenter
- Chris Kelly
Creative Direction
- Yuki Yamada
- Jarratt Moody
Producer
- Kaitlyn Mahoney
- Lisa Edwards
- Erica Kelly
Brand Design
- Yuki Yamada
- Chris Markland
- Lisa Mishima
- Stephen Kelleher
Visual Development
- Yuki Yamada
- Avi Kommel
- Sunjin Kim
- Eunsun Park
- Amy Sun
- Mariah Barnaby-Norris
- Joyce Liu
Animation
- Melina Poire
- Eli Ayres
- Romain Loubersanes
Strategy & Copy
- Inside.Company
- Justin Kelly
Web Design & Development
- Luke Greenaway
Audio
- Antfood
