Tailored and
As Google launched Material You, the expressive evolution of Material Design 3, they needed an illustration system that felt deeply personal and universally welcoming. Our challenge was to create a cohesive, human-centered style that embraces individuality, allowing Google to continue creating unique, engaging visuals that connect emotionally with every user.
Humanizing digital experiences
Collaborating closely with the Material team, we leaned into the ‘weird and wonderful’ to develop four distinct styles—Handmade, Supernatural, Modern Folk, and Ambient—that reflect the diversity and complexity of human expression. Each style has a unique voice, embodying personality, imperfection, and beauty, unified by rich textures and a shared set of color palettes. With this system and a library of assets, Google can continue to craft illustrations that meet the evolving needs of Material Design while staying grounded in authenticity and creativity.
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Client
Directed by
- Oddfellows
Executive Creative Direction
- Colin Trenter
- Chris Kelly
Executive Producer
- Erica Kelly
Creative Direction
- Jarratt Moody
Producer
- Kaitlyn Mahoney
- Desiree Etzel
Art Direction
- Yuki Yamada
Design
- Yuki Yamada
- Marc David Spengler
- Ariel Davis
- Joyce Liu
- Simone Nohorha
Animation
- Jakob Scott
- Allen Lasseter
- Eli Ayres
- Melina Poire
- Arthur Metcalf
