Google Privacy

Google challenged us to build creative that would live alongside an updated version of their Privacy Policy. What began as a storytelling exercise quickly turned into a 6-month design journey in which we built a new illustration style from the ground up.

Our main objective was to form a style that spoke to Google’s users about privacy in a way that was credible and informative, while remaining harmonious with the brand. To create cohesion with Google's privacy tools and services, we designed a style that would bring to life products in a way that was relatable, tangible, and humanizing.

In addition, we directed and animated a series of videos that lets users know how their information is used across Google’s services and how they can manage their information.

Client: Google

Directed by: Oddfellows

Creative Direction: Colin Trenter
Executive Producer: Erica Kelly
Art Direction: Sarah Beth Morgan
Animation Direction: Tyler Morgan
Design: Audrey Lee, Loris Alessandria, Sarah Beth Morgan
Animation: Tyler Morgan, Steve Savalle, Alec Cummings, Reece Parker, Anne Calandre, Claudio Salas, Jon Riedell, Kavan Magsoodi
Music: Ambrose Yu
SFX & Mix: Sono Sanctus