Google Fitbit
A modern
Fitbit, recognized for its impact on fitness, wellness, and health tracking, required an updated visual language to align with Google’s expansive design ecosystem. Fitbit’s legacy app design leaned heavily on imagery, making it challenging to adapt to a cohesive, unified style across both hardware and software. As the industry demanded an evolution in fitness and wellness technology, Fitbit needed a style that would both honor its legacy and support a more modern, integrated user experience.
A sensory experience crafted from light and space
Inspired by the light and space movement of the 1960’s, we developed a distinct, cohesive visual language that streamlined imagery usage across the Fitbit product ecosystem. Building on the foundational framework created by the legendary Gunner, we aligned Fitbit’s style across devices, enhancing both aesthetics and usability. The resulting visual language set a new standard, supporting Fitbit’s mission to revolutionize the wellness industry through unified, cutting-edge design principles.
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Client
Directed by
- Oddfellows
Executive Creative Direction
- Chris Kelly
- Colin Trenter
Executive Producer
- Erica Kelly
Creative Direction
- Jarratt Moody
- Fabian Molina
- Naomi Bensen
Producer
- Kaitlyn Mahoney
- Brooke Rudisill
Designer
- Caroline Choi
- Maggie Chiang
- Amy Sun
- Joyce Liu
- Mariah Barnaby-Norris
- Jorge Artola
- Pete McDonald
- Sarah Beth Morgan
- James Noellert
- Renaud Lavency
- Marco Cheatham
