Discord

Nitro gets a new dimension

Discord’s premium membership, Nitro, needed a refreshed visual identity that could stand apart while still feeling true to the brand. The ask was to create a 2D illustration style that balanced playfulness with polish, tapped into gaming subculture, and could work seamlessly alongside Nitro’s existing 3D assets. The challenge was to avoid both childish cues and generic “corporate tech art,” while building a system that could scale across perk tiles, modals, marketing, and more

Designed to move, built in SVG

→ Systems

We began with dynamic sketches rooted in gaming culture and Nitro’s key features, exploring multiple stylistic entry points. Iterating through lighting, shading, perspective, and color, we shaped a dimensional 2D style that feels uniquely Nitro and pairs naturally with 3D assets. The resulting system provides Discord with a flexible visual language that brings coherence across marketing and product surfaces, while elevating Nitro’s storytelling within the broader brand refresh.