Adobe
Adobe came to us in search of a future-forward visual expression that could appeal to digital innovators across industries. The work would be utilized at three iterations of Summit events worldwide and needed to embody the excitement, energy, and global essence of the event itself.
Typographic megaliths emerging from laser vapor
We dug into our bag of futurism, rallying around a look that featured typographic megaliths emerging from laser vapor. Simple but dynamic this treatment could flex from flat and graphic to volumetric and immersive, scaling easily across the event’s surfaces. From the social lead-up to the mainstage screen, signage, and swag, our team created a library of key visuals to be leveraged by the design team at Adobe.
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Client
- Adobe
Directed by
- Oddfellows
Executive Creative Direction
- Chris Kelly
- Colin Trenter
Executive Producer
- Erica Kelly
Creative Direction
- Jarratt Moody
Producer
- Kaitlyn Mahoney
Visual Development
- Melina Poire
- Marcus Bakke
- Yuki Yamada
- Pedro Murtiera
- Carl Johan Hasselrot
- Hsieh Chen Lin
- Lukas Bruhn
- Esther Moon
Design
- Pedro Murtiera
- Jordi Pages
- Yuki Yamada
- Hsieh Chen Lin
Guidelines Development
- Lisa Mishima
Animation
- Jordi Pages
- Eli Ayres
- Hsieh Chen Lin
- Melina Poire
Compositing
- Christopher Russo
- Steve Savelle
