Google challenged us to build a visual identity that would live alongside their Privacy Policy.
What began as a storytelling exercise quickly turned into a 6-month design journey in which we built an illustration system from the ground up.
Our main objective was to form a style that spoke to Google’s users about privacy in a way that was credible and informative, while remaining harmonious with the brand. To create cohesion with Google's privacy tools and services, we designed a system that would bring to life products in a way that was relatable, tangible, and humanizing.
In addition, we directed and animated a series of videos that lets users know how their information is used across Google’s services and how they can manage their information.
