• Google

Privacy Policy

Google challenged us to build a visual identity that would live alongside their Privacy Policy.

What began as a storytelling exercise quickly turned into a 6-month design journey in which we built an illustration system from the ground up.

Our main objective was to form a style that spoke to Google’s users about privacy in a way that was credible and informative, while remaining harmonious with the brand. To create cohesion with Google's privacy tools and services, we designed a system that would bring to life products in a way that was relatable, tangible, and humanizing.

In addition, we directed and animated a series of videos that lets users know how their information is used across Google’s services and how they can manage their information.

Final Frames

Visual Development

Client: Google
Directed by: oddfellows
Executive Creative Director: Colin Trenter
Executive Producer: Erica Kelly
Art Direction : Sarah Beth Morgan
Animation Direction : Tyler Morgan
Scripts: Tyler Sharkey, Colin Trenter
Design: Audrey Lee, Loris Alessandria,
Sarah Beth Morgan
Animation: Tyler Morgan, Steve Savalle,
Alec Cummings, Reece Parker, Anne Calandre, Claudio Salas, Jon Riedell, Kavan Magsoodi
Music & Sound: Ambrose Yu, Sono Sanctus