• Patagonia

Better Sweater

If you're looking for something as cozy as the hugs your mom used to give you, look no further.

Patagonia's Better Sweater is here and it's warmer than ever. With the cooler months drawing near Patagonia tasked us to create something that described all the reasons why it's...better.

From the new recycled fabric, to the improved pattern that saves on the amount of fabric used per sweater, Patagonia is on a mission toward a 100% recycled sweater. We couldn't be more happy to be a part of that mission.

Final Frames

Visual Development

Client: Patagonia
Directed by: oddfellows
Executive Creative Direction: Chris Kelly
Creative Direction: Fabian Molina
Producer: Kaitlyn Mahoney, Dennis Samatulski
Design: Joyce Liu, Yuki Yamada, Caroline Choi, Sofie Lee
Animation: Tyler Morgan, Jon Riedell, Nicole Stafford, Romain Loubersanes, Tony Holz, Lykke Dalum, Chrissy Fellmeth, Fabian Molina
Music & Sound: Sonosanctus