Legendary German designer Erik Spiekermann discusses the importance of typography and offers sage advice for anyone getting started.
Creativity, Explained is an animated series from Adobe that explores the fundamental principles of art and design. Part education, part inspiration, each segment is voiced by a luminary in the field and provides highly relevant advice for hobbyists and working creatives alike.
Our challenge was to create a consistent storytelling approach and wrap it in an aesthetic unique to each topic while feeling like part of a cohesive series. In this first segment "On Type," we took visual and kinetic inspiration from analogue typesetting and letterpress printing and combined it with the infinitely undo-able dynamics of contemporary digital design.