Our main objective was to form a style that spoke to Google’s users about privacy in a way that was credible and informative, while remaining harmonious with the brand. To create cohesion with Google's privacy tools and services, we designed a style that would bring to life products in a way that was relatable, tangible, and humanizing.
In addition, we directed and animated a series of videos that lets users know how their information is used across Google’s services and how they can manage their information.
Directed by: Oddfellows
Creative Direction: Colin Trenter Executive Producer: Erica Kelly Art Direction: Sarah Beth Morgan Animation Direction: Tyler Morgan Design: Audrey Lee, Loris Alessandria, Sarah Beth Morgan Animation: Tyler Morgan, Steve Savalle, Alec Cummings, Reece Parker, Anne Calandre, Claudio Salas, Jon Riedell, Kavan Magsoodi Music: Ambrose Yu SFX & Mix: Sono Sanctus