Google: Project Fi

In 2015 Google set out to reimagine the wireless industry and create a new service with faster connections, more coverage and fairer, more transparent pricing. B-Reel was brought on to develop the product, brand assets and marketing materials. Oddfellows took on the task directing the brand film.

Our challenge was to create an engaging introduction for Google’s new service built from the elements of the Fi logo.

Client: Google
Agency: B-Reel

Creative Direction: Chris Kelly
Art Direction: Colin Trenter
Executive Producer: TJ Kearney
Producer: Erica Kelly
Design: Yuki Yamada, Chris Kelly, Jarratt Moody Gavin Potenza & Liz Meyer
Animation: Jordan Scott, Jarratt Moody, Chris Kelly, Colin Trenter, Stan Cameron

Sound design and Mix: CypherAudio


 

We went deep on this one. We spent 8 months in visual visual development, creating bundles of animated content that didn't make it into the final piece. We cut the design reel above to share some of those extra goodies with the world.

Project Fi: Design Reel

Client: Google
Agency: B-Reel

Creative Direction: Chris Kelly
Art Direction: Colin Trenter
Executive Producer: TJ Kearney
Producer: Erica Kelly
Design: Yuki Yamada, Chris Kelly, Jarratt Moody Gavin Potenza & Liz Meyer
Animation: Jordan Scott, Jarratt Moody, Chris Kelly, Colin Trenter, Stan Cameron
Editorial: Chris Kelly

Music:  "Batman Theme" by Pomplamoose.


Credits